How to Get Good Reviews

People love reviews just check the popularity of websites such as IMDB, yelp or trip advisor, and you will get a picture of this. For business owners, reviews either make or break them; this makes it very important to find ways to improve your reviews.

If you get negative reviews then your business will definitely feel the impact of low sales and low income. The question is what can you do to improve your online reviews?

You start with your services

The thing is you can’t get positive reviews if you offer poor quality products or services. The same is true if you are unfriendly to your customers.

The first thing you should do here is check the reviews that already exist. If people are saying bad things then you need to correct something. If people are saying good things then you need to improve, the idea is not to get comfortable but to always be at the top of your game.

If you are offering a service such as accommodation or transport, ensure that the facilities are always in good condition and that your staff is always friendly, remember writing a bad review can be done in a matter of minutes but will have long lasting effects on your business.

If something is bothering your customer ensure you resolve it.

Build a web presence

You can’t build a reputation if no one knows who you are, if you run a business you should sign up with reviewers such as yelp or trip advisor. Positive reviews will get you recognition and customers the reverse is also true.

You should also expand into social media, social media is a place where people share their experiences, so create a page for your business and let your customers share their experiences. Remember always treat your customers like royalty.

Don’t wait for it, ask for it

When most people have a positive experience, they never remember to write about it. But when someone has a negative experience the response will be quick. This makes it important to always ask your customers to write you a review.

You can even follow up after a couple of days, but take caution not to annoy the customer. Remember ask your happy customers to write you a review not a dissatisfied one.

Don’t ignore bad reviews

If you ignore bad reviews they won’t simply go away, they will remain there and will impact your business. What you should do is work with the bad review, don’t start a war be polite and resolve the issue.

The only time you should apologize is when you receive a warranted bad review, once you apologize inform the customers the steps you have taken to resolve the issue. If you do this the bad review can turn good when the customer expresses satisfaction with what you have done.

Don’t get defensive to listen to what the dissatisfied customer is saying and reach out to him or her directly, this will show them that you actually care about their opinions.

How to Deal with a Bad Review

Getting negative online reviews is a sure thing for almost all businesses, but knowing how to deal with these reviews will determine how your business recovers from this. If you let it slide then you will lose potential customers and some current customers.

Don’t ignore bad reviews

If you don’t respond to negative reviews, you will give the impression that you don’t care about what happened, this may even lead to more negative reviews from other people.

When you see a negative review, the first thing to do should be to try and resolve it, don’t get defensive, understand the complaint, and respond appropriately. The idea is to show the disgruntled customer that you take the matter seriously, if you get defensive or go on the offensive, the impact may cause more damage to your public image.

Apologize to the customer and offer to correct the situation.

Contact the customer

Before you comment on the issue, you should take measures to directly contact the customer, be it through email or phone call. If you have no means of contacting the writer, you should comment and acknowledge your missteps and offer a solution.

If you suspect that you are dealing with an illegitimate or defamatory review, you should contact the review site. The review site will go over the review and if it is found to be unfair, it will be removed. But this is dependent on the site’s policies.

Once the problem has been corrected you should leave a comment on the review site, this can work in your favor when the customer acknowledges your efforts to correct the situation.

Encourage your customers to write reviews

One bad review out of let’s say a hundred, won’t cause major damage to your reputation, if you can get as many good reviews as you can, the negative reviews won’t have much power.

The best way to beat bad reviews is to offer your customers the best services you can, if you don’t go out of your way to please your customers, then you will get bad reviews. But remember the world is full of bad people; the question is, what can you do to combat reviewer blackmail?

How to deal with reviewer black mail

Sometimes a customer can use the threat of bad reviews to get you to submit to something, but don’t cave and give in. what you should do is remain calm and never succumb to threats. If you succumb to threats then you are opening a floodgate of scams.

The truth is getting legal reprieve for this kind of thing is not that straight forward and will cost you money. When you receive threats, you should document everything and report it to the review site.

Once you have reported the matter, the review site will take action to ensure that the negative reviews are taken down.

The point here is to try to resolve the situation as professionally as possible, if you are dealing with a reasonable person you should be able to come up with a working solution.